Before I went vegan I used to be absolutely obsessed with cereal, it was my favourite snack and I would quite frequently refill my bowl once, or maybe even twice 😉
Then after making the switch I never really found a milk that worked very well on cereal so I rarely ate it, we experimented with a few dairy free milks but none of them were enjoyable and in fact some of them were horrible. The best milk we found was the almond milk by Rude Health, it was our favourite in tea and I could have it on cereal if I really wanted a bowl, I never enjoyed it enough to have any refills though.
Then this week the Rude Health fiasco happened, if you didn’t catch it then for some reason they decided to come out with a pro-dairy message on their social media. They wanted to state that they weren’t a vegan company and weren’t against dairy, even describing milk as ‘natures gift’ to us!! It’s natures gift to calves, not humans!
It then came out that they had anti-vegan blog posts on their website, making sarcastic comments about living longer and ‘saving some animals along the way’. They call veganism a diet choice and make out like it’s about cutting things out and how doing so wasn’t a healthy thing to be doing, how it was ‘odd’. It also accuses vegans of taking the moral high-ground! It literally baffles me how a company relying on vegan customers can completely misunderstand what veganism actually is plus actually insult them. It wasn’t a bad move by the PR /marketing either, it was the co-founder who wrote the blog post! You can read it here.
Then they came out with a non-apology on social media which was the final straw for us to boycott them, I don’t mind if a company is vegan or not, I personally believe that by buying the vegan products from non-vegan companies you are showing there is a demand. This is different though, Rude Health are a small company who have alienated their main customer base, they have shown they don’t really care about us or what we believe in and for that reason I don’t want to give them another penny of my money. They are just very arrogant to not even address the fact that they had thousands of comments from upset customers, I wouldn’t have believed an apology but to not even give one shows they couldn’t care less about losing us. It’s not even like they sell dairy milk! So strange.
Anyway this meant we were back to the drawing board when it came to finding a new dairy free milk. Then Matt remembered one he’d put in his tea at a festival and liked, the Oatly Barista Edition, so we bought some of that and we are never going to look back. It’s so creamy and on cereal is just pure heaven. I’m so happy! IT IS HONESTLY THE BEST DAIRY FREE MILK!!
So thanks Rude Health, your bad business decision has given me back my favourite snack as well as seen my money go to a company that actually care about the planet, animals and vegans. And after all this talk of cereal, now I need to go and make a bowl!
And if you are looking for a new dairy free milk then I would recommend this one 100%!